Fondation Botnar Branding

Fondation Botnar is a Swiss philanthropic foundation established in 2003 with the core purpose of improving the health and wellbeing of children and young people in growing urban environments around the world. Their goal is to ensure that every child has the right to enjoy good health, balanced nutrition and quality education in order to lead a dignified life as a thriving citizen who positively contributes to society.

We were tasked with creating a brand guideline document, bringing together everything from their existing brand essentials like the tone of voice, colour palette, and logo specs to more in-depth items such as company reports, letterheads and trade show banners. The result was a 55-page document comprehensively covering Botnar’s brand use both online and offline.